Reykjavík, Iceland

Middle ages are visiting the northern lights in shoes from the worlds flee markets marveling The Church on the Spilt Blood coming to live in Udjelnaja with a sip of vodka which makes the disco go to Eastern Europe to have a hamburger where the splash of water makes darkness closer to the chocolate shop where jokers and clowns are gallopping on Muggur who makes the music go to Andalucia where it turns into a ballet at the Mariinsky Theater moving along with the bearded lady to enjoy art nouveau at Julien´s where she does the flamenco dance with siamese twins wanting to meet Bosch and doing some charleston in the gipsy circus.

Capturing the felt and known of the hidden, bringing the sense of the dark details of history into our being, enhancing the mystical in our sphere, making different cultures meet in a dance.

Hrafnhildur Guðrúnardóttir captures the old in the new. She brings the distant closer to the senses with a romantic emotion and gusto. Warm light and life. The unfolding satisfaction of remembering the past through certain materials and specific details. Hrafnhildur is inspired by historical and cultural references. Dressing is diving into the experience. It is being a part of a whole.

Veiling the old in the new, inspired by circus life of the nineteenth century and its mysticism, the Hidden Goods handbags are launched in 2008.

Born in Reykjavík Iceland, 1979, Hrafnhildur Guðrúnardóttir studied at Iceland Academy of the Arts and graduated from the department of fashion in 2004.